Once upon a time, great “acarya” appeared, he promised us that he will “save” ISKCON’s western mission and bring us millions of new followers, and the project Krishna West was born. He pleaded to the GBC body to allow him to test his new project and everybody will witness how powerful it is. We just need to replace dhotis with Jeans, and we need to replace sweet rice with muffins. If you are rich, you can also replace harmonium with piano, and for poorer folks, synthesizer will do. If we do that, millions will join our movement.